Accession Number:

ADA082221

Title:

Recruiters, Advertising, and Navy Enlistments.

Descriptive Note:

Professional Paper,

Corporate Author:

CENTER FOR NAVAL ANALYSES ALEXANDRIA VA INST OF NAVAL STUDIES

Personal Author(s):

Report Date:

1980-03-01

Pagination or Media Count:

43.0

Abstract:

This study analyzes the effects on Navy high school graduate enlistments of various factors, including recruiters, advertising, unemployment rates, and others. Effects are measured using regression analysis with quarterly data from 1971 to 1977. The study should be of interest to those concerned with the problem of military manpower procurement, and to those interested in measuring the effects of advertising. Author

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE