Content Analysis of Mass Media Coverage of Concorde May 1976 - February 1977.
CONNECTICUT UNIV STORRS DEPT OF SPEECH
Pagination or Media Count:
Data were produced from observation of 16 broadcast and print media outlets representing areas both affected and unaffected by flights of the Concorde airplane. All monitored stories concerning the Concorde were coded on two major classes or variables Prominence and Assertions. A third variable, Strength-Direction, was derived from these two. Statistical analyses of the resulting data indicated that Concorde coverage involved both a local issue orientation and a national issue one. The media monitored presented significantly more prominent negative assertions about Concorde than positive assertions. Unaffected area newspapers were significantly negative while affected area newspapers were not. Author
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