An Investigation of the Interaction Effects of Acute Self-Esteem and Perceived Competence on Conformity.
ARMY MILITARY PERSONNEL CENTER ALEXANDRIA VA
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On the basis of previous research on conformity it was predicted that subjects who were subjected to acute self-esteem manipulations and perceived competence manipulations would conform differentially on a task involving ambiguous judgemental stimuli. Furthermore, the study was intended to provide a demonstration of the interaction effects of acute self-esteem and perceived competence. Acute self-esteem manipulations high, low or no were varied with perceived competence manipulations high, low or no in a 3 x 3 design in a conformity situation. An additional control group was tested under conditions of no social pressure. The results were generally consistent with previous research regarding perceived competence and its mediating role in conformity. The main effect of self-esteem and the interaction of self-esteem and perceived competence did not prove significant. Results were discussed in terms of procedural difficulties and potential sources of experimental error variance.