A Need for Change: A Study of the Attitudes of the United States Naval Officer toward HRM.
NAVAL POSTGRADUATE SCHOOL MONTEREY CALIF
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This study addresses the attitude of the U. S. Naval Officer toward Human Resource Management HRM and specifically the identification of areas in which to work for improvement of this attitude. This perceived attitude of resistance is an area of concern for many people at all levels. The purpose of this thesis was to determine the HRM image in order to identify problem areas and provide direction for improving the image of HRM to facilitate attitude change. The approach taken was based on the consistency theory of attitude change, primarily the basic theories of Heider, Festinger, and Osgood and Tannenbaum. A survey questionnaire was developed and distributed to the naval officers who were students at the Naval Postgraduate School. The questionnaire asked for the degree or intensity that specific adjectives described the HRM specialist and HRM program. Further analysis combined with Osgood, Suci, and Tannenbaums concept of semantic space resulted in specific directions for improvement of image of HRM and therefore reduction of the attitude of resistance by naval officers. Author
- Personnel Management and Labor Relations