Accession Number:

ADA056884

Title:

A Study of the Direct Enlistment Program Concept for the Individual Ready Reserves (IRR).

Descriptive Note:

Survey rept.

Corporate Author:

GREY ADVERTISING INC NEW YORK

Personal Author(s):

Report Date:

1977-11-01

Pagination or Media Count:

102.0

Abstract:

This study gauges attitudes of prospective enlistees and their parents toward a proposed program of direct enlistment into the IRR. The study also measures relative attractiveness of a series of attribute combinations related to the proposed programs. Author

Descriptors:

• *MILITARY RESERVES
• NATIONAL GUARD
• MANAGEMENT PLANNING AND CONTROL
• ARMY PERSONNEL
• ATTITUDES(PSYCHOLOGY)
• ENLISTED PERSONNEL
• RECRUITING
• SAMPLING
• MILITARY TRAINING
• MOTIVATION
• BENEFITS
• INTERPERSONAL RELATIONS
• ROLES(BEHAVIOR)
• ALL VOLUNTEER
• YOUTH

Subject Categories:

• Humanities and History

Distribution Statement:

APPROVED FOR PUBLIC RELEASE