Soldiers' Perceptions of the Usefulness of Civilian and Military Media.
ARMY MILITARY PERSONNEL CENTER ALEXANDRIA VA
Pagination or Media Count:
This study, based on a survey of 395 soldiers at Fort Bragg, North Carolina, Indicated that low-ranking soldiers E-1s to E-5s found print-oriented military mass media useful for a variety of specialized military and non-specialized civilian needs. The usefulness of civilian mass media was found to be limited. Military mass media were found to be at least as useful as interpersonnel sources for meeting all needs. Content made military media useful credibility did not. For interpersonal sources, credibility was a key factor in determining usefulness content was not. Conclusions about the interchangeability of military and civilian media were limited by doubts raised about the actual usage levels of civilian media by soldiers. Author
- Information Science
- Personnel Management and Labor Relations