Accession Number:

ADA055094

Title:

Soldiers' Perceptions of the Usefulness of Civilian and Military Media.

Descriptive Note:

Final rept.,

Corporate Author:

ARMY MILITARY PERSONNEL CENTER ALEXANDRIA VA

Personal Author(s):

• Chapla,John D.

Report Date:

1978-05-01

Pagination or Media Count:

89.0

Abstract:

This study, based on a survey of 395 soldiers at Fort Bragg, North Carolina, Indicated that low-ranking soldiers E-1s to E-5s found print-oriented military mass media useful for a variety of specialized military and non-specialized civilian needs. The usefulness of civilian mass media was found to be limited. Military mass media were found to be at least as useful as interpersonnel sources for meeting all needs. Content made military media useful credibility did not. For interpersonal sources, credibility was a key factor in determining usefulness content was not. Conclusions about the interchangeability of military and civilian media were limited by doubts raised about the actual usage levels of civilian media by soldiers. Author

Descriptors:

• *INFORMATION EXCHANGE
• *MASS MEDIA
• ARMY PERSONNEL
• SOCIAL COMMUNICATION
• THESES
• RADIO BROADCASTING
• FEASIBILITY STUDIES
• SURVEYS
• PUBLIC RELATIONS
• CIVILIAN PERSONNEL
• PERCEPTION(PSYCHOLOGY)
• NEWSPAPERS

Subject Categories:

• Information Science
• Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE