The Impact of Political Violence on Marketing Development in South Vietnam; 1955 through 1972
ALABAMA UNIV UNIVERSITY DEPT OF BEHAVIORAL STUDIES
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The central theme of this dissertation is that political violence altered the normal pattern of marketing development by depressing or stagnating the growth of some economic sectors while accelerating the growth of other sectors. Three closely related areas addressed include the impact of political violence on the development of an infrastructure to support marketing operations and middlemen, the production of key agricultural commodities, and patterns of consumption. The two major subjects, political violence and marketing development are measured using annual aggregate indicators of political violence events, sector employment, GNP, GDP, physical output, and per capita consumption, the selection of which is rationalized. The impact of political violence on marketing development and related areas is measured for the development period and for three inclusive political violence periods, pre-insurgency 1955 through 1960. insurgency 1961 through 1964 and limited war 1965 through 1972. Multiple regression analysis is the major statistical tool used.
- Economics and Cost Analysis
- Humanities and History