Operation Max (A Report on Reserve Recruiting).
ARMY WAR COLL CARLISLE BARRACKS PA
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During the period 19 April through 11 July 1975, the civil affairs units under the 79th United States Army Command directed and conducted a coordinated, intensified recruiting campaign known as Operation Max with the objective of bringing up to 95 percent enlisted strength 82 of the 145 units assigned to the 79th US ARCOM. An analysis of the data obtained during this operation indicates that is possible for United States Army Reserve units to attain at least 95 percent enlisted strength. However, unit commanders will have to place primary emphasis on recruiting and retention. Imaginative recruiting programs combined with realistic enlisted career management programs will have to be instituted. Unit training must be made dynamic and meaningful if personnel once enlisted are to be retained. The lessons learned from this operation may prove to be of use to USAR commanders and their staffs in attaining and retaining enlisted personnel during this period of zero draft.
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