Accession Number:

ADA022690

Title:

Constrained Information Theoretic Characterizations in Consumer Purchase behavior,

Descriptive Note:

Research rept.,

Corporate Author:

TEXAS UNIV AT AUSTIN CENTER FOR CYBERNETIC STUDIES

Personal Author(s):

Report Date:

1975-07-01

Pagination or Media Count:

21.0

Abstract:

The analysis called SAND DABS which has had a long history of use in consumer purchase behavior including brand switching at MRCA and elsewhere, is here given a constrained information theoretic characterization. This is made possible by recent developments in optimization and duality which are precise and general. That is, these developments generalize the classical relations between information theory and statistics as previously established in very precise forms by Kullback-Leibler and others. Contacts with geometric programming in an extended form along with other recent developments in optimization and duality are also supplied and a way is thereby opened for unifying many apparently separate approaches to market analysis. Author

Subject Categories:

  • Cybernetics

Distribution Statement:

APPROVED FOR PUBLIC RELEASE