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Army ROTC Recruiting
ARMY WAR COLL CARLISLE BARRACKS PA
Pagination or Media Count:
Army ROTC recruiting for Senior ROTC from secondary schools is examined in terms of current responsibilities, objectives, and procedures at national, regional, and local levels. Officer requirement and officer production projection problems are discussed. Recruiting successes and problem areas are considered for cause and effect. Attitude research findings are examined for application in segmenting and identifying the recruiting target audience. Data was gathered through literature search, telephone interviews with ROTC personnel at DA, TRADOC, and the four ROTC Regions and through personal experiences in secondary school recruiting and attitude research. Recommendations include 1 Establishing a constant total enrollment goal of 60,000 and regulating officer production by controlling student advancement from MS-II to MS-III and contract status. This would aid in overcoming officer requirement project difficulties by reducing the forecast projection from four years to two years. 2 Use of Reserve Component officers to identify ROTC prospects and provide more effective and comprehensive coverage of secondary schools.
APPROVED FOR PUBLIC RELEASE