Retaining the Young Guardsman: A North Carolina Study of Media Use and Advertising Effectiveness.
Final rept. Mar 74,
NATIONAL GUARD BUREAU WASHINGTON D C
Pagination or Media Count:
This study employed survey technique to determine 1 The media used by a small sample of North Carolina Army Guardsmen, 2 what advertising themes used by the National Guard appear most successful in reaching those already in the Guard, and 3 what media are most successful in carrying selected advertising themes.
- Personnel Management and Labor Relations