Accession Number:
ADA018610
Title:
Effectiveness Evaluation of Air Force Advertising.
Descriptive Note:
Final rept. Jun 73-Jun 75,
Corporate Author:
AIR FORCE HUMAN RESOURCES LAB BROOKS AFB TEX
Personal Author(s):
Report Date:
1975-09-01
Pagination or Media Count:
71.0
Abstract:
The Airman Enlistment Questionnaire-R was administered to a sample of non-prior-service enlistees, 10,666 males and 1,806 females. Analysis of the responses indicates that 1 enlistees are growing more aware of Air Force advertising 2 females appear to be more alert to media programs than they used to be 3 females are more interested in all kinds of Air Force jobs than they were, and 4 there are enough differences across geographic areas to justify close study of the possibility of differential advertising by geographic area.
Descriptors:
Subject Categories:
- Personnel Management and Labor Relations