Accession Number:

ADA018610

Title:

Effectiveness Evaluation of Air Force Advertising.

Descriptive Note:

Final rept. Jun 73-Jun 75,

Corporate Author:

AIR FORCE HUMAN RESOURCES LAB BROOKS AFB TEX

Report Date:

1975-09-01

Pagination or Media Count:

71.0

Abstract:

The Airman Enlistment Questionnaire-R was administered to a sample of non-prior-service enlistees, 10,666 males and 1,806 females. Analysis of the responses indicates that 1 enlistees are growing more aware of Air Force advertising 2 females appear to be more alert to media programs than they used to be 3 females are more interested in all kinds of Air Force jobs than they were, and 4 there are enough differences across geographic areas to justify close study of the possibility of differential advertising by geographic area.

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE