Accession Number:

ADA009831

Title:

Opportunity to Counterargue and Voluntary Exposure to Counterattitudinal Message.

Descriptive Note:

Technical rept.,

Corporate Author:

AMERICAN UNIV WASHINGTON D C DEPT OF PSYCHOLOGY

Personal Author(s):

Report Date:

1975-05-01

Pagination or Media Count:

13.0

Abstract:

The opportunity to counterargue in response to a counterattitudinal message may prompt an individuals voluntary exposure to that communication increase his resistance to persuasion. It was predicted that those subjects who were encouraged to counterargue would listen to a counterattitudinal message for a longer period of time and show less attitude change. The literature on resistance to persuasion, reactance and cognitive balance are discussed as a basis for the above predictions. Results show a significant tendency for the counterarguing group to listen to the persuasive message for a longer period of time and show less attitude change than the control group which had no opportunity to counterargue.

Subject Categories:

  • Psychology

Distribution Statement:

APPROVED FOR PUBLIC RELEASE