Optimal Allocation of Coast Guard District Recruiting Funds.
NAVAL POSTGRADUATE SCHOOL MONTEREY CALIF
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This thesis reviews the allocation of Coast Guard district recruiting funds for five Coast Guard districts. An attempt is made to determine the marginal productivity of input factors, advertising, recruiting travel, and give away items. Financial data for the five districts reviewed is compared with the results of a questionnaire completed by 459 recruits, who were enlisted from the districts studied. An attempt is also made to determine characteristic behavioral traits of Coast Guard enlistees to assist the district military procurement officer to allocate funds in an optimal manner.
- Administration and Management
- Personnel Management and Labor Relations