Accession Number:

AD1173311

Title:

Leads vs. Canvassing: Predicting Quality and Attrition of Enlistees by Recruiting Source

Descriptive Note:

[Technical Report, Master's Thesis]

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

• Goodman, Thomas

Report Date:

2022-03-01

Pagination or Media Count:

87

Abstract:

The Marine Corps trains recruiters to support their success in finding the best, brightest, and most capable young adults to serve as Marines. Marine recruiters must determine which recruiting methods and sources of information best support them in canvassing their local areas for prospective enlistees to reach their recruiting goals. This study examines how the quality of a prospective enlistee differs based on the recruiters initial contact modality. Linear probability models are used to analyze data from Marine Corps Recruiting Commands MCRC Marine Corps Recruiting Information Support System for enlistees who joined the Delayed Entry Program from FY2015 to FY2019. The findings are robust when controlling for recruiters rank and geographic location. This analysis provides a foundation for the discussion on whether Marine Corps recruiters should shift toward or away from specific methods on prospecting for enlistees.

Descriptors:

• organizational structure
• enlisted personnel
• personnel management
• attrition
• business administration
• management personnel
• recruiting
• united states
• employment
• recruits
• marine corps
• military organizations
• military personnel
• geographic regions
• families (human)
• human resources
• resource management

Subject Categories:

• Personnel Management and Labor Relations
• Military Forces and Organizations

Distribution Statement:

[A, Approved For Public Release]