Accession Number:

AD1120504

Title:

How to Reach Z

Descriptive Note:

[Technical Report, Research Paper]

Corporate Author:

ARMY SERGEANTS MAJOR ACADEMY FORT BLISS TX

Personal Author(s):

Report Date:

2019-01-17

Pagination or Media Count:

8

Abstract:

The United States Army is in the midst of an identity crisis. The organization has been in existence for over 243 years with General George Washington serving as both the first Commander in Chief of the Continental Army and as the first recruiter Mountvernon.org, 2019. The difficulties that Washington faced are not so much different from what the challenge is today inspiring young people to aspire to a greater calling. The United States Army Recruiting Command USAREC failed to achieve its fiscal year FY 18 mission, missing the mark by around 6,500 recruits Dickstein, 2018. This current state of affairs has prompted the Secretary of the Army Mark Esper to make this declaration to current and former members of the U.S. Army - tell your Army Story Myers, 2018. If USAREC continues to fail to fill the ranks there will be rippling national security implications, so in order to correct this the Army Marketing Research Group AMRG must find the words, images, and sense of calling that connect with Americas youth.

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

[A, Approved For Public Release]