Real Warriors Campaign: Findings and Recommendations
RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA SANTA MONICA
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The materials designed to raise awareness of the Department of Defenses Real Warriors Campaign RWC constitute one of four federally fundamental health public awareness campaigns that RAND is evaluating as part of a cross-agency evaluation funded by the Department of Defense Psychological Health Center of Excellence aimed at improving the mental health of service members and veterans. A cross-agency evaluation report describes the campaigns overlapping and unique scope and content, as well as cross-campaign dissemination efforts. Based on the cross-agency evaluation report, this brief about RWC awareness materials is one in a series examining the individual campaigns messages, the consistency of messaging in their materials, and the tools they use to deliver content to their audiences. Because the results presented here are from an evaluation of the four campaigns collective reach and impact, they are not intended to serve as a full and comprehensive evaluation of RWC. It should also be noted that this evaluation focuses on the materials designed to raise awareness of RWC and not on the functioning or operations of the campaign itself.
- Medicine and Medical Research