Leveraging Big Data Analytics to Improve Military Recruiting
RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA SANTA MONICA
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This report describes research and findings from a RAND study entitled Recruiting Lab Study Leveraging Data Technology and Best Practices for Youth Markets to Improve Microtargeting and Recruiting Outcomes. It is intended primarily for those who carry out and oversee military marketing outreach and recruiting. Through the findings of this research, our sponsor sought to strengthen military recruiting by enabling the services and defense agencies and programs to more fully leverage new technological and methodological developments that allow other organizations to use data-driven outreach and recruiting strategies to micro target individuals more likely to join and fit well with their organizations address their interests, needs, and questions and choose the right places and times to provide that information.
- Personnel Management and Labor Relations
- Military Forces and Organizations