Navigating Current and Emerging Army Recruiting Challenges: What Can Research Tell Us
RAND ARROYO CENTER SANTA MONICA CA SANTA MONICA United States
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Recruiting is the foundation of the U.S. Armys ability to sustain its overall force levels, but recruiting has become very challenging. This report draws on a large body of research on military recruiting and examines tools and resources-including recruiters and recruiting management, selection and eligibility criteria, advertising, bonuses, and educational benefits-that could help the Army meet this challenge. It indicates that the Army could meet these challenges by taking advantages of recently developed tools to inform recruiting activities, explore opportunities to improve station productivity, exploit opportunities to better target the Armys outreach and recruiting resources in different market segments, consider adjustments to recruiter selection policy and redesign recruiter incentive plans to increase recruiter productivity, and coordinate recruiting and retention resource decisions. This report is one of a series synthesizing several years of research about a common topic. The intent is to provide the Armys most senior leadership with an integrated view of recent years of Army-sponsored research, research that might not have achieved its full potential impact because it was presented to the Army as a series of independent research topics and findings. By looking at and identifying key unifying themes and recommendations, Army leadership can gain better visibility on some key issue areas and will have an additional source of information to inform key policy decisions and planning guidance.
- Military Forces and Organizations