Leveraging Big Data Analytics to Improve Military Recruiting
RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA SANTA MONICA United States
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Through data mining of large databases, recent technological and methodological advances enable use of data-driven outreach and recruiting strategies to help target prospective hires who are more likely to join and fit with ones organization identify information concerning their interests, needs, and questions and choose the right places and times to provide that information during their decision process. While the military has had some success in applying these approaches, through the findings of this research, our sponsor, the Office of Accession Policy within the Office of the Under Secretary of Defense for Personnel and Readiness in the Office of the Secretary of Defense, sought to strengthen military recruiting by enabling the services and defense agencies and programs, such as Joint Advertising Market Research and Studies JAMRS, to more fully take advantage of new technological and methodological developments.1 Specifically, in concert with the sponsor, we addressed the following research areas1. What are the services and JAMRS currently doing in their recruiting efforts, particularly in using data-enabled outreach and recruiting practices that might be adopted more widely1 JAMRS does not conduct recruiting it conducts research that the services use in their recruiting efforts and responsible government offices use in their recruiting oversight functions.
- Military Forces and Organizations