Accession Number:

AD1039885

Title:

Efficacy of Social Media Adoption on Client Growth for Independent Management Consultants

Descriptive Note:

Technical Report,01 Oct 2014,28 Feb 2017

Corporate Author:

CAPELLA UNIVERSITY Minneapolis United States

Personal Author(s):

Report Date:

2017-02-01

Pagination or Media Count:

120.0

Abstract:

This study provides information and insight relating to the influence of social media adoption on client growth for independent management consultants. The relationship between the number and types of social media platforms used and their influence on client growth was examined in this research design that used a descriptive explanatory study. The study offers insight into the understanding of how independent management consultants are adopting social media. The research questions sought to determine if there was a significant relationship between client growth and the number of social media platforms used or the types of social media platforms used. The population includes U.S. based independent management consultants. Insufficient data was available to prove or disprove a significant relationship between social media adoption and client growth. However, the original quantitative data collection effort was expanded to include observational data about how independent management consultants used social media Twitter, Facebook, LinkedIn, Google plus, and YouTube to influence client growth potential. These observations were used to evaluate the quantitative and observational data collected.

Subject Categories:

  • Psychology
  • Sociology and Law
  • Administration and Management

Distribution Statement:

APPROVED FOR PUBLIC RELEASE