SOCIAL MEDIA RISK ANALYSIS: HOW TO USE ACCEPTED RISK ASSESSMENT TOOLS TO ANALYZE SOCIAL MEDIA RISKS IN MILITARY ORGANIZATIONS
SCHOOL OF ADVANCED AIR AND SPACE STUDIES, AIR UNIVERSITY MAXWELL AFB United States
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This article analyzes the use of social media by military organizations. It asks, why has the United States Air Force USAF become more transparent regarding the use of social media, while other Air Forces remain cautious Why, for example, does the USAF have more than one thousand official social media pages for wings, bases, and squadrons when the Royal Australian Air Force RAAF and Royal Air Force RAF limit their exposure to a few More importantly, what are the consequences of this approach The accepted wisdom implies that the USAF is considerably different in size, capability, and resources when compared to other Air Forces. For example, the USAF is approximately twenty times larger in terms of active duty personnel and annual operating budgets than the RAAF. footnote 1 These additional resources enable the USAF to develop policies, guidelines, and training to engage in a range of new media technologies. Nevertheless, all Air Forces face similar organizational objectives creating a safe and cohesive workplace, managing a deployed workforce, recruitment, community engagement, brand management, and support for personnel and families.
- Sociology and Law
- Military Forces and Organizations