Brand Caliphate And Recruitment Between The Genders
Naval Postgraduate School Monterey United States
Pagination or Media Count:
Since the declaration of the Islamic State IS in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective Based on a textual analysis of Brand Caliphates propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggests the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphates broader messaging.
- Sociology and Law