Accession Number:

AD1025310

Title:

Management Majors Apply Skills for Marketing Class

Descriptive Note:

Technical Report,28 Oct 2013,

Corporate Author:

U.S. Air Force Academy Air Force Academy United States

Personal Author(s):

Report Date:

2013-10-28

Pagination or Media Count:

5.0

Abstract:

Newly comm8issioned 2ned Lieutenants and Management majors Vincent Chen, Sarah Haas, Kyle Lengyel, and Matthew Schuetz concluded their cadet experience with a hands-on research project in collaboration with Northgate Properties LLC, the developer constructing the new shopping center just outside the Air Force Academys North Gate. The team examined how the shopping center might incorporate Air Force themes and communicate the USAFA mission to visitors. In addition, specific services that would enhance the quality of life for the USAFA community explored.

Subject Categories:

  • Economics and Cost Analysis
  • Administration and Management
  • Logistics, Military Facilities and Supplies

Distribution Statement:

APPROVED FOR PUBLIC RELEASE