Metaphors Are Mindfunnels: Finding Neo
Air Force Institute of Technology Wright Patterson AFB United States
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The basic concept behind Metaphors We Live By is that metaphors are the fundamental construct of human thought. This concept was not entirely new to us, but we quickly discovered that the scope and scale of humanitys reliance on metaphor is shockingly large. The book explains that metaphors do not simply make things more interesting or easier to understand metaphors actually are understanding, and it is almost impossible to think in non-metaphorical terms. No metaphor is acomplete and comprehensive representation of reality.