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Social Desirability Bias in Smoking Cessation: Effects in the Laboratory and Field

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Technical Report

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Uniformed Services University Of The Health Sciences Bethesda United States

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Social desirability response bias SDR is the tendency of individuals to respond in a way that will be viewed favorably by others. Concern about the effect of SDR has motivated the development of implicit assessments which may be less sensitive to SDR than are self-report measures. However, little research has examined the effect of SDR on implicit measures, particularly within the context of cigarette smoking cessation. Adult cigarette smokers from the Houston, TX, and Washington, DC, metropolitan areas were recruited for smoking cessation treatment. Participants were assessed at two pre-quit sessions 12-hours abstinent and smoking normally, quit day, and two sessions post-quit. At each session, participants completed implicit and explicit self-report measures assessing attitudes toward smoking, cravingattentional bias, and outcome expectancies related to smoking. In addition, some participants participated in an ancillary Ecological Momentary Assessment EMA study in which they completed implicit and self-report assessments on a personal digital assistant PDA for one week following their quit day. truncated

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