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Organizational Self-Awareness in the Key to Knowledge Superiority

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Technical Report

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Naval Postgraduate School Monterey United States

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This thesis proposes an integrated approach to develop and evaluate knowledge management systems and methodologies that deliver sustainable competitive advantages through knowledge superiority. Integration revolves around internal, structural factors that the organization can manipulate to achieve its strategic goals. The fundamental concept behind the research is that an organizations self-awareness allows leaders to select the best approaches to achieve knowledge superiority, leading to sustainable competitive advantages and market leadership. The research behind this thesis identifies four attributes of self-awareness that are critical contributors to knowledge superiority success decomposition, targeted dissemination of knowledge, organizational design, and individual decision making.The three arguments of organizational needs that this thesis seeks to address are 1 firms do not understand precisely why they succeed 2 market leaders feel they must compromise either the power or uniqueness of their knowledge and competitive advantage, and 3 the design and goals of existing knowledge management systems do not fit the organizations design. The thesis examines the hierarchy of needs of the organizations stakeholders and proposes a knowledge management system that integrates the self-awareness attributes that contribute to knowledge superiority. It develops a theoretical architecture for the system, which prioritizes the needs and selection criteria for that system.

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