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A Business Case Analysis of the M4/AR-15 Market

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Technical Report

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Naval Postgraduate School Monterey United States

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This research provides a business case analysis of the M4AR-15 market. The market analysis was conducted to fill missing gaps on the M4AR-15 market size, customer demographics, and supplier base. Data was collected and analyzed from the Federal Bureau of Investigation National Instant Criminal Background Check System to identifywhere customer demand is the greatest across the United States. Data was also collected using the Bureau of Alcohol, Tobacco, and Firearms Annual Firearms Manufacturing and Exportation Report to identify the size of the M4AR-15 market, who the top manufacturers are, and where they are located. It was found that the market has experienced significant growth over the past decade, and the market is expected to continue growing to meet customer demand. However, the greatest threat to market stability is the threat of government regulation, in addition to the current state and federal laws that already strictly regulate the firearms industry. Maintaining a free market will foster small business economic growth, resulting in more valuable and innovative products for military, law enforcement, and civilian end users.

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