Measuring the Influence of Mainstream Media on Twitter Users
Research Triangle Park Greensboro,
Pagination or Media Count:
This thesis is based on a research project that has been conducted at Clark AtlantaUniversity CAU under the supervision of Professors Roy George and Peter Molnar. Theaim of the project is to construct a framework for measuring the influence of mass mediaon Twitter users. Media influence or media effects are used in media studies, psychology,communication theory and sociology to refer to the theories about the ways in whichmass media and media culture affect how their audiences think and behave.
- Computer Systems