MULTIDIMENSIONAL SCALING AND COGNITION.
Final rept. 1 Mar 65-28 Feb 67,
UNIVERSITY OF SOUTHERN CALIFORNIA LOS ANGELES DEPT OF PSYCHOLOGY
Pagination or Media Count:
Work reported in three previously-issued Technical Reports is briefly described Technical Reports and Publications are listed. Two new studies are reported. One was an investigation of the nature of inventory response. Subjects responded to an Adjective Check List under realistic and faking directions. Later, they made different judgments of pairs of 20 of the adjectives, and these responses were analyzed by multidimensional scaling procedures. It was concluded 1 that the faking responses were a simple function of the positions of the words in the subjective space but that the realistic responses probably were not 2 that there was great unanimity among the subjects in their faking responses 3 that differences in realistic responses were not accountable as differences in perceived favorability and probably not by differences in meaning. The second study was an investigation into the relation of liking or preference to the multidimensional structure. The stimuli were academic fields. Subjects made different judgments and also two different kinds of degree of liking responses. In some cases a moderate relation was found between degree of liking and one or more stimulus dimensions, but the relation was usually not a close one. It was concluded that liking is at best a complex rather than a simple function of the stimulus dimensions.