A Study of Experimental Incentives as an Influence on Enlistment Intention: More is Not Better
AMERICAN INSTITUTES FOR RESEARCH WASHINGTON DC
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Incentives, such as enlistment bonuses, are frequently suggested as a means of enhancing recruiting effectiveness in the all-volunteer force setting. The basic assumption behind them is more is better. In two separate nationwide surveys n800 of male American youth age 16-22, single incentives and combinations of two and three different incentives were compared for potential influence on enlistment. Also, the following comparisons were made of incentives differing in absolute magnitude on the same dimension 1 1000 vs. 3000 bonus, 2 two years free college after four years of service vs. four years of free college after four years of service, and 3 bonus of 10 vs. 25 of base pay for exceptional performance.
- Personnel Management and Labor Relations