A Further Study of Satiation Effects in Selective Exposure to Information.
AMERICAN UNIV WASHINGTON D C DEPT OF PSYCHOLOGY
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In two experiments, subjects listened to varying time amounts of a tape-recorded message that was either pro or counterattitudinal in nature. Subsequently the subjects were allowed to choose between listening either to a supportive argument or to a travelogue. Almost without exception, the subjects--regardless of their initial attitudes or prior satiation experience--preferred additional information. The subjects who had previously listened to a counterattitudinal argument were divided more often between the supportive message and the travelogue than those who had been exposed to a supportive message. Alternative explanations for this finding are possible. Modified author abstract