Attitude Similarity and Favorableness of Information in Bayesian Decision Making.
PURDUE UNIV LAFAYETTE IND
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The study examined the effects of attitude similarity and favorableness of information on probabilistic decision making. In a bank loan situation, fifty-nine Ss made evaluative judgments for a loan applicant in one of two levels of information in which the subjects attitudes were either similar or dissimilar from the loan applicants own on a twenty-eight item statements. Analyses of variance indicated that both attitude similarity and favorableness of information exerted significant effects on the subjects conservatism in making decision. In addition, analysis of covariance also showed that attitude similarity and favorableness of information had affected the magnitude of the loan approved. It appears that both attitude similarity and favorableness of information are important sources of mitigating conservatism found in past research on information processing behavior. Author