Preliminary Evaluation of the Effectiveness of Air Force Advertising.
AIR FORCE HUMAN RESOURCES LAB BROOKS AFB TEX
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The Airman Enlistment Questionnaire was administered to a sample of non prior-service enlistees, 1,667 males and 300 females. Analysis of the responses shows Educational opportunity is the strongest motivator for enlisting in the Air Force there is an indication that Air Force advertising should make different appeals to men and women and Air Force radio programs are not reaching a large number of the desired population. Relationships between these and other variables will be examined in a more comprehensive study involving approximately 12,000 subjects. Author
- Personnel Management and Labor Relations