Similarity, Self-Esteem and Reactions to Aid in a Simulated Decision Making Task.
PURDUE UNIV LAFAYETTE IND
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The study explored the effects of the overall similarity between donor and recipient of resistance and the recipients level of self-esteem on his reactions to being helped. A 2 x 2 x 2 factorial between subjects design was employed in which aid-no aid, similar donor-dissimilar donor and high self esteem-low self esteem recipients were the three experimental factors. The effect of these experimental variables on the recipients self-perceptions served as major focus for the present investigation. The experimental task consisted of a stock market computer simulation in which the outcomes were preprogrammed to create a state of financial need for the subjects. Subjects in the aid condition received an unsolicited financial assistance from a fictitious pair-mate. This fictitious other was simulated to be either attitudinally similar or dissimilar to the subject. Modified author abstract