Ethnic-Racial Attitudes, Images, and Behavior by Verbal Associations.
AMERICAN INSTITUTES FOR RESEARCH KENSINGTON MD
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The investigations focused on two main subject areas. The first series of experiments explored the validity of verbal association based inferences for blacks, whites, and Spanish Americans as an attitude measure and predictor of behavior. Participatory and volunteering behavior explored by a questionnaire in three contexts suggested varying relationships with attitude measures. A second series of racially directed experiments explored the interrelationship of affective-evaluative components and perceptual-cognitive components as inferred from verbal association data. Racial images and the perception of the social environment were studied, and image profiles were constructed which map the groups relationship to their social environment in several relevant dimensions. Modified author abstract
- Sociology and Law