Some Criticisms of the General Models Used in Decision Making Experiments
MICHIGAN UNIV ANN ARBOR ENGINEERING PSYCHOLOGY LAB
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The general normative model of expectation maximization is outlined, and criticized for several reasons. It may not be appropriate as a normative model in a variety of situations where it is assumed to be rational. Some of its conditions, e.g., independence of evaluation-of-aspects and probability- revision cues, and correctness of the simple additive utility model, may not be met. Moreover, deterministic models may be too strong to predict human behavior properly. Perhaps they should be replaced by probabilistic ones. The emphasis of the paper, however is not to doubt the applicability of the model in principle but rather to point at some problems where more research is needed.
- Operations Research