Computer and Experimental Simulation of Triad Decision Making.
PURDUE UNIV LAFAYETTE IND
Pagination or Media Count:
A computer simulation of triads was carried out with the aim of examining variables which may affect group members satisfaction with the group decision and the groups difficulty in reaching the decision. These variables were decision rules, relative similarity of the individuals position to the group decision, group concordance, and ego-involvement. The concept of ego-involvement in Sherifs social judgment theory of attitude change was examined as possible mechanism through which individual preference strengths influence the group decision. The results of the simulation were compared to experimental results obtained by Sung and Castore 1973. Differences and similarities in the findings are discussed and explained. Author