Information Satiation and Preference for Persuasive Messages.
AMERICAN UNIV WASHINGTON D C DEPT OF PSYCHOLOGY
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The hypothesis of an inverse relationship between amount of prior exposure to one side of an issue and subsequent preference for additional messages of the same type was investigated. In a free-choice situation, those subjects who listened to 15 minutes of supportive arguments showed a preference for arguments representing the other side of the issue. Conversely, subjects who listened to 15 minutes of counter-attitudinal material chose more supportive than nonsupportive messages when allowed to choose freely between the two. The results are considered significant with respect to attitude change and the mechanisms of mental information processing.