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The Army and the Public - How the Army Can Make Itself Understood
ARMY WAR COLLEGE CARLISLE BARRACKS PA
Pagination or Media Count:
At a time of its greatest need for public understanding and support, the Army faces an array of circumstances which challenge its basic professionalism. The Army is moving vigorously to meet the challenge by giving top priority to enhanced professionalism, but this effort is not widely perceived. Maintenance of public respect for the basic integrity of the Army is absolutely essential to the maintenance of national security, but all established institutions of society are being challenged. Analysis of developments causing these misperceptions shows that current priority goal of professionalism is on target and can provide a basis to build better public understanding through both public information and command information channels. A systematized program of command emphasis at all levels on public affairs planning and professionalism in the entire information program of the Army can meet the challenge. Self-examination by the news media of their own performance is at its highest level, affording opportunity to the Army at a time when public support was never more essential to the Army to achieve a volunteer Army in an environment of social unrest.
APPROVED FOR PUBLIC RELEASE