The Effect of Social Comparability between Donor and Recipient on Recipient's Reactions to Aid.
PURDUE UNIV LAFAYETTE IND
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The study explored the effect of social comparability between the donor and the recipient on the recipients self-perception and his perception of the donor. A 2 x 2 between-subjects design was employed in which aid-no aid and social comparison-non-social comparison were the experimental factors. The results indicate that receiving aid from a social comparison other had a negative effect on the recipients situational self-esteem and self-confidence, while aid from a non-comparison other had a positive effect. The results are interpreted as indicating an internal attribution of failure, and hence a threat to self-esteem, when aid is given by a social comparison other. Author Modified Abstract