Standardized Magnitude Estimations of Frequency and Amount for Use in Rating Extensivity.
ROCHESTER UNIV N Y MANAGEMENT RESEARCH CENTER
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A total of 175 male and female students scaled 39 words expressing frequency and 44 words expressing quantity. Magnitude estimation was employed to find the numerical equivalents of the expressions of frequency ranging from never to always, and the expressions of amount ranging from none to all. The results were generalizable across three age-education-occupation levels and unaffected by whether ratings were an important or unimportant issue. The percent overlap in judgments is given. Results are related to earlier work on scaling, and the utility of the present approach is indicated. Author Modified Abstract