Causal Model Analysis of the Adoption Process: An Application of Decision Making Theory and Path Analytic Techniques to a Civil Defense Innovation.
IOWA STATE UNIV AMES DEPT OF SOCIOLOGY AND ANTHROPOLOGY
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The study investigated the causal antecedents of an individuals adoption of public fallout shelter innovations. The basic hypothesis was that action takes place within a situational context and is a result of both that objective situation and the subjective orientation the actor develops toward it. Aspects of the situation investigated were 1 activity of OCD in the respondents locale 2 the beliefs, attitudes and behaviors of the respondents neighbors related to fallout shelters and 3 certain of the respondents own fixed attributes such as age. Orientations investigated included beliefs, attitudes and habit patterns toward civil defense itself, as well as more general orientations such as alienation. In general, little support was found for the hypothesized direct relationship between situational variables and adoption behavior. However, personal attributes and neighborhood norms both situational variables indirectly affected adoption through their influence on general and civil defense related orientations. Author