Accession Number:

AD0738039

Title:

Television Station Performance and Revenues,

Descriptive Note:

Corporate Author:

RAND CORP SANTA MONICA CALIF

Personal Author(s):

Report Date:

1971-02-01

Pagination or Media Count:

16.0

Abstract:

The study estimates relationships between programming and revenues in a cross section of stations during 1968. The estimates make use of data that comes from license renewal application forms that are filed with the Federal Communications Commission every three years. The rest comes from financial reports filed with the Commission on a confidential basis every year. The basic sample includes 567 stations. These are all the stations that have reported financial data for 1968, except for stations that operated only part of the year. Data for satellite stations are aggregated with those for their parents. The results generally support the broadcasters contention that quantity and quality of public service and local programming are postively related to station revenue. Author

Subject Categories:

  • Non-Radio Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE