Accession Number:

AD0734790

Title:

Diffusion of Technical Innovation

Descriptive Note:

Final scientific rept. 1 Dec 1969-31 May 1971

Corporate Author:

SUSSEX UNIV BRIGHTON (UNITED KINGDOM) SCIENCE POLICY RESEARCH UNIT

Personal Author(s):

Report Date:

1971-11-23

Pagination or Media Count:

7.0

Abstract:

Project SAPPHO Scientific Activity Predictor from Patterns with Heuristic Origins analyzed the innovative sequence in industry. SAPPHO was designed to test explanations of success and failure in industrial innovation. Fifty pairs of similar innovators were selected, each consisting of a success and a failure, and data collected to determine factors bearing on their success or failure. Key factors were found to include better understanding of user needs greater attention to marketing more efficient development more effective use of outside technology and advice and greater seniority and authority of responsible officers.

Subject Categories:

  • Administration and Management

Distribution Statement:

APPROVED FOR PUBLIC RELEASE