Diffusion of Technical Innovation
Final scientific rept. 1 Dec 1969-31 May 1971
SUSSEX UNIV BRIGHTON (UNITED KINGDOM) SCIENCE POLICY RESEARCH UNIT
Pagination or Media Count:
Project SAPPHO Scientific Activity Predictor from Patterns with Heuristic Origins analyzed the innovative sequence in industry. SAPPHO was designed to test explanations of success and failure in industrial innovation. Fifty pairs of similar innovators were selected, each consisting of a success and a failure, and data collected to determine factors bearing on their success or failure. Key factors were found to include better understanding of user needs greater attention to marketing more efficient development more effective use of outside technology and advice and greater seniority and authority of responsible officers.
- Administration and Management