Accession Number:

AD0734021

Title:

Allocation of Importance and Goal-Dependent Utility,

Descriptive Note:

Corporate Author:

WASHINGTON UNIV SEATTLE DEPT OF PSYCHOLOGY

Personal Author(s):

Report Date:

1971-06-01

Pagination or Media Count:

25.0

Abstract:

A weighted additive utility model was used to investigate peoples consistency in their allocations of importance and subsequent utility judgments, when a complex goal-subgoal hierarchy was given. In the experiment subjects allocated importance to four policies given each of three objectives, and to the objectives under an overall goal. Subjects task was to evaluate several proposals for a companys future courses of action on the basis of their contribution to the policies, objectives, overall goal. The results showed that the model described fairly well subjects intuitive judgments for importance and utilities, except when they were asked to make judgments for remote, indirect goals. Author

Subject Categories:

  • Psychology

Distribution Statement:

APPROVED FOR PUBLIC RELEASE