ANCHORING LINES AND THE MUELLER-LYER ILLUSION.
HUMAN ENGINEERING LABS ABERDEEN PROVING GROUND MD
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Using the method of pair comparisons, subjects judged 12 stimulus configurations comprised of horizontal Mueller-Lyer M-L figures bordered above and below by shorter or longer anchoring lines. From the pooling model of adaptation-level theory, it was predicted that perceived length of the M-L figures would be assimilated toward anchor length. Results confirmed the prediction. Author
- Anatomy and Physiology