A STUDY OF AMERICAN AND KOREAN ATTITUDES AND VALUES THROUGH ASSOCIATIVE GROUP ANALYSIS.
AMERICAN UNIV WASHINGTON D C CENTER FOR RESEARCH IN SOCIAL SYSTEMS
Pagination or Media Count:
Cultural attitudes and values are a widely acknowledged category of psychological variables with special relevance to intercultural communication, interaction, and training tasks. Associative group analysis AGA is an inferential, indirect approach using free verbal associations for assessing cultural meanings. It is apparently little affected by the common disadvantages of direct questioning. The report establishes the high validity of AGA for assessing group attitudes, based on Korean and American cultural groups. It outlines a new approach to value analysis using AGA, and presents data on articulate U. S.-Korean differences in certain selected areas of cultural value orientation. Author