THE ECHO METHOD AND THE STUDY OF VALUES
GENERAL RESEARCH CORP SANTA BARBARA CA
Pagination or Media Count:
The document is concerned with values as subjective estimates of the worth or desirability of any entity or event, whether concrete or abstract. ECHO is a new method of studying values it allows the respondent great latitude of statement, by relating stated values to stated causes or social influences, and by eliciting multiple statements. The concept value and related concepts are defined the analysis of values and their place in behavioral research is treated. ECHO and five other methods of value study are described and then compared against the criteria of reliability, validity, and utility.