MEDIA MIXING FOR DISTRIBUTIONS OF FREQUENCIES WITH BETA-LIKE AND LOGNORMAL DISTRIBUTIONS AND FREQUENCIES.
CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP
Pagination or Media Count:
Regression and nonlinear programming techniques are formulated and examined for use in estimating distribution of frequencies with special reference to Beta and Lognormal distributions in media mix models where demographic and other characteristics are to be controlled for frequency as well as reach. Author
- Administration and Management
- Statistics and Probability